What is that you say you do here all day? Part 2
My point being is that technology-the prevelance/interest in video due to the advancement of cheap highspeed Internet, more universal players/sources like YouTube, and low cost of DVD players and replication/duplication has blown apart the concept that video=30 tv spot, which requires certain dollars and procedures.
More and more, even corporate clients are going find themselves interested in using video as a marketing cool, and invest mid-figures to do it.
Agencies who divorce the 30 second spot model of production as they only way they can be profitable are going to find lots of opportunity.
Those that can’t might slowly go the way of the buffalo….
-dn
