“What is that you say you do here all day?”
One of my favorite lines uttered by one of “Bobs”-the always brilliant John C McKinley, in Mike Judges masterpiece Office Space.
And becoming a growing issue in media production. It’s becoming more and more apparent to me that bug agencies are struggling with the new demands from clients, and service available.
They are struggling to wrap their brains around producing something outside the model of the broadcast spot.
They’re instinct is that every project needs 4 people on the job who neither hold a camera, nor direct the talent.
Hair and make up requirements for people who are supposed to filmed “in natural” evironments….
(part 1of 2)
